Our area is saturated with golf stores. We have 2 "mom n' pop" golf shops that are owned, operated and solo-staffed by 2 PGA professionals. Then, 10 miles in the opposite direction we have Dick's, Golfsmith and Golf Galaxy. The GS and GG are literally across the street from one another as GS just opened up like less than 2 months ago. This is another problem in my opinion. I don't think we need to have 4 shops within a 10 miles radius.
I, like many others, never knew Dick's employed PGA Professionals so Dick's clearly had no advertising or marketing budget invested into making that a known fact. If you go to GS or GG's website, you'll clearly see a list of each certified PGA Professional with a picture of them - per location. Dick's couldn't even market the fact that they at least employ PGA Pros at their store, so that's a major fail by Dick's in my opinion.
Whenever I did go into a Dick's Sporting Goods store, the golf section was always empty with maybe one person holding a driver and browsing. On the other hand, GS and GG are absolutely packed on Friday evenings and the weekend.
Good luck to everyone affected. I hope you find something more enjoyable, more secure and more rewarding as soon as possible gentlemen.
I wish they'd better marketed the fact that the guys in store were PGA Pros. I honestly had no idea.
I have a rule of thumb when it comes to golf equipment: if I need expert knowledge, I shop at the course Pro-Shop; if I am looking for deals, I buy online. Because of this, the likes of Dick's always passed me by.
Well there you go. Seems there was a lack of marketing on Dick's part. Which is odd given the size of their stores - they couldn't have a poster on one of the humongous windows on the front of their stores with this fact? And I would imagine they were paying these pros more than the typical Dick's employee. You'd think with that investment they would blow their horn loud.
Sounds like poor management to me.