Why we need it? Have you seen the golf ratings and decline in the game recently?
Is he a star in the golf world? Absolutely. But that doesn't mean he will be a star in this country's sports scene- measured by his ability to draw viewers and interest in the game from casual sports fans. If Rory had been gunning it out on the back nine with Stenson and Day yesterday (no Phil or Rickie), do you really think the ratings would be good?
How many golfers have ever had "star power"? Arnie, Jack, Tiger, that's about it. The casual non-golf fan only vaguely knows Phil and has no clue about Adam Scott and certainly not Martin Kaymer, Jordan Spieth and others. If Rory was an American he'd be a media personality after yesterday.