I'm wondering about the "final" decision ---
When TM strategizes and figures out whether it is less expensive to market under the more famous and magical "Taylormade" brand with a "Better Player line," and a "Average Joe Golfer" line as they had with the a Tour/Better Player Product and the Burner "Average Joe" Product; OR
Will they determine that the Better Player lineup will be Taylormade and the "Average Joe Golfer" line will be Adams.
Right now, it seems an unrefined mix ...
Recently, the TM Marquee Lineup and a JetSpeed Lineup was not successful, so it seems as a quick short term answer, they went to a SLDR S Lineup. Still the SLDR is not exactly "Average Joe Golfer" although they market that way.
IMHO, I think there either a lack of reality or truthiness as to the marketing of the SLDR. From what I've seen on the range and course, it appears to lack the "Average Joe" factor. I think the R1 also lacked "Average Joe" factor, as well as the R11 Series. I saw too many guys, even with speed, who had trouble with those lines/shafts as well as the fairways - long and crooked/short and crooked/short and squirrel hunting. Of course, the RBZ driver was more of an Average Joe and Better Player club, but I think the RBZ fairways and hybrids were more better player due to the longish shafts and deep faces. I think a lot of guys bought the RBZ and either had success with it, or hit it 50 yards into the dirt, and have just surrendered to the "I can't hit a fairway off the deck" mentality. They haven't bought since...
A. Two Brands? Two Choices
1 a. Taylormade for Better and Average Joe Players
1. b. Adams for Beginners (so as not to dilute the TM Lineup)
2. a . Taylormade for Better Players
2. b. Adams for Average Joe
But it does say "TaylorMade" on the Building ....
B. One Brand with Two Lineups?
You would think that B. would be the logical choice, but who knows after the JetSpeed fiasco? Or maybe it was the marketing of that product or the longish winters.
TM has some thinking to do.
Honesty with the market
Two Brands or One?
Interesting but. I see it eventually as one brand, Taylormade!
better golfers =TM tour preferred! average Joe = Taylormade buy the stock product with maybe a couple of shaft options. TM has had a 3 teir model for years now. I do not pretend to have any inside information, but. I believe TM bought Adams for a couple of reasons:
Intellectual knowledge and perhaps subtle patents.
An established market share of Hybrids and and fairway woods that they would in effect own, just like the driver.
TM bought Adams as a block.
The last reason will be tough to prove and would be a strategic board room only discussion. They bought Adams so that a brand like NIKE would not. Callaway was in ( and still is) in financial issues. Nike has been known to buy market share rather than develop market share. if Nike were to, the intellectual knowledge would be theirs, market share for hybrids and fairways- contrary to what many people think Nike doesn't sell a lot of clubs, shoes & shirts yes, clubs no. If Nike were to get into the fray of buying Adams, they would be buying club sales. The same would also occure, eventually the nike Name would over take and rebadge Adams over time. Its just the way business is conducted now.