Despite the brakes periodically applied by golf's ruling bodies, clubs and balls have been constantly evolving as new materials, technologies, and designs deliver better performance.
Now that hybrid clubs have become standard issue in the bags of most amateurs and professionals, a movement has begun to create fully integrated irons sets that meld perfectly in loft and feel from the short irons through the mid irons and into the hybrids.
And, according to at least one industry leader, it's a movement not just aimed at seniors, women and slower swingers.
I recently had the chance to hear a presentation by Chip Brewer, the president and CEO of Adams Golf, on his company's bid to use their hybrid niche leadership to grow their sales with integrated iron sets for every caliber of player. What he had to say was so interesting I thought I'd share it with you in this week's Bag Drop…