{"id":20195,"date":"2014-11-25T08:00:29","date_gmt":"2014-11-25T13:00:29","guid":{"rendered":"http:\/\/thesandtrap.com\/b\/?p=20195"},"modified":"2014-11-25T10:50:21","modified_gmt":"2014-11-25T15:50:21","slug":"why_tiger_needs_to_fire_mark_steinberg","status":"publish","type":"post","link":"https:\/\/thesandtrap.com\/b\/thrash_talk\/why_tiger_needs_to_fire_mark_steinberg","title":{"rendered":"Why Tiger Needs to Fire Mark Steinberg"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"\/b\/imgs\/thrash_talk\/tt_title.gif\" alt=\"Thrash Talk\" width=\"125\" height=\"73\" \/>Tiger Woods is really mad at Dan Jenkins. He is angry because Jenkins wrote an fake interview with Tiger saying all sorts of unfriendly things about Tiger in <em>Golf Digest<\/em>. Tiger responded posting <a href=\"http:\/\/www.theplayerstribune.com\/tiger-woods-straight-up-not-true-not-funny\/\" title=\"Not True, Not Funny\" class=\"external external_icon\">a retort to the article on Derek Jeter&#8217;s website<\/a> requesting that Jenkins apologize.<\/p>\n<p>I do not understand why Tiger felt the need to reply to Jenkins. Or why he felt the need to do it on Jeter&#8217;s website. It was last year at this time that Tiger was angry with another golf journalist in Brandel Chamblee. Chamblee <a href=\"http:\/\/thesandtrap.com\/b\/thrash_talk\/an_open_letter_to_tiger_woods\" title=\"An Open Letter to Tiger Woods\">wrongly called Tiger a cheater<\/a> and the heat from the article forced Chamblee out his role as a writer. Chamblee managed to keep his job at <em>Golf Channel<\/em> but only by the hair on his chinny chin chin. Tiger did not respond to Chamblee&#8217;s article by writing his own article. He took to the airways lofting threatening verbiage suggesting <em>Golf Channel<\/em> might want to fire Chamblee for his poorly written article.<br \/>\n<!--more--><br \/>\nThe difference in this case is that Tiger has some control over what <em>Golf Channel<\/em> does. <em>Golf Channel<\/em> is really scared of Tiger, probably with due cause. Tiger is still the king of golf, particularly with the fans, and if he boycotts <em>Golf Channel<\/em> they would be in trouble. In this most recent case he has no real means of retribution against Dan Jenkins. The Tiger camp tried to be as nasty as they could in writing a letter to Conde Nast. They said &#8220;We hope you&#8217;ll agree that what credibility the magazine still has requires [an apology].&#8221; As a person who is working out here in the real world, I abhor statements like this. It is like when a manager says &#8220;I trust you will do what is right&#8221; which is code for do it the way he thinks is the right way.<\/p>\n<p>I know that Tiger is a loyal person, but he needs to fire Mark Steinberg. Not because Jenkins suggested that Tiger likes to fire people. Nobody likes to fire people. Well, maybe Donald Trump, but not most normal people. Mark Steinberg has mismanaged Tiger each and every time Tiger needs a public relations fix. It started after hydrant-gate, with the odd public apology Tiger made in his suit. Why would he let Tiger do that? Kobe never did. Why go on television and look more like Bill Clinton than an athlete? Someone on his PR team should have said &#8220;Tiger, you are an athlete you do not owe anyone any apology outside of your wife and children.&#8221; The poor interview on <em>Golf Channel<\/em>, yes he can control <em>Golf Channel<\/em>, but everyone knew that and didn&#8217;t expect tough questions. The whole stunt gained Tiger nothing. His PR effort earned an F then, and earned another F for this Jenkins deal.<\/p>\n<p>I have always contended that Tiger should have gone on the Oprah show. Give her one interview if he felt he needed to get his side of the story out there. She would have asked tough questions and he would have answered them, and as his fans we would have appreciated and respected his honesty for doing it. But still&hellip; he is an athlete, and his personal issues should not be put on trial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/b\/imgs\/pga\/Tiger_Woods_Mark_Steinberg_Tour_Championship_2009.jpg\" alt=\"Tiger and Mark\" height=\"337\" width=\"490\" class=\"bordleft\" \/><\/p>\n<p>The article written by Chamblee was also badly butchered by Tiger&#8217;s PR team. It looked from the on-air comments that he was having Steinberg attack <em>Golf Channel<\/em> instead of Tiger just flatly saying, Brandel was wrong and I hope he will apologize for his mistake. Brandel did later offer an extremely weak attempt at an apology, but I doubt Tiger was satisfied by it.<\/p>\n<p>Most recently, we have this rift with Jenkins. By responding to Jenkins, Tiger actually did the exact opposite of what he hoped to achieve. I think more people went to read the article because of Tiger&#8217;s response than would have read it in the first place. I saw some comments from folks when the article was first published by people here on <a href=\"http:\/\/thesandtrap.com\/t\/78074\/dan-jenkins-fake-interviews-tiger-woods\" title=\"Jenkins (Fake) Interviews Tiger Woods\">the TST forum<\/a>, but I have never liked reading Jenkins so I didn&#8217;t even bother to read the article. Then came <a href=\"http:\/\/thesandtrap.com\/t\/78220\/wow-tiger-got-dissed-by-dan-jenkins\/\" title=\"Tiger Dissed by Jenkins\">Tiger&#8217;s rebuttal article<\/a>, and only then did I read the &#8220;interview.&#8221; Tiger brought <em>way<\/em> more attention to the article by responding than if he had just figured that it was an old man writing an article in a pretty obscure golf magazine. If Jenkins had written the article in the New York Times, or even Sports Illustrated, then the response might have made sense to me. Tiger&#8217;s PR firm drove more people to read the article than would have in the first place. That is just dumb.<\/p>\n<p>In some weird way Tiger validated the article. Jenkins wanted to get under Tiger&#8217;s skin and he was successful beyond Jenkins wildest imagination. Tiger should have just ignored it and moved on. If asked about it, say he doesn&#8217;t bother to read such trash as Dan Jenkins. Or even better, say he sometimes reads it when he wants to take a nap but rarely gets past the first sentence. As a fan of golf and reader of golf magazines, I rarely read Jenkins. He is prone to droning on about nothingness and then trying to lecture me on why Ben Hogan was the greatest human to walk the earth. He just seems like an old guy at my golf club who always wants to tell me how much better it was in the old days. I think most golf fans would have agreed with Tiger.<\/p>\n<p>So you might be saying Tiger should just fire his PR firm. I hold the contention that Steinberg is in charge of his PR and therefore should be responsible for these failings. Steinberg has mismanaged Tiger&#8217;s PR at ever opportunity. Tiger should fire him and look for someone with more PR experience to replace him. At the very least they should agree that Steinberg will no longer handle Tiger&#8217;s PR.<\/p>\n<p><span class=\"credit\">Photo credits: &copy; <a>Getty Images<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiger is once again wrapped up in a war of words with a golf writer. I explore how Tiger can better handle this feud by making some changes to his support team.<\/p>\n","protected":false},"author":1425,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[98,22],"tags":[],"class_list":["post-20195","post","type-post","status-publish","format-standard","hentry","category-hot_topics","category-thrash_talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Tiger Needs to Fire Mark Steinberg (Hot Topics, Thrash Talk) - The Sand Trap .com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesandtrap.com\/b\/thrash_talk\/why_tiger_needs_to_fire_mark_steinberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why Tiger Needs to Fire Mark Steinberg (Hot Topics, Thrash Talk) - The Sand Trap .com\" \/>\n<meta name=\"twitter:description\" content=\"Tiger is once again wrapped up in a war of words with a golf writer. I explore how Tiger can better handle this feud by making some changes to his support team.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/thesandtrap.com\/b\/imgs\/thrash_talk\/tt_title.gif\" \/>\n<meta name=\"twitter:creator\" content=\"@the_sand_trap\" \/>\n<meta name=\"twitter:site\" content=\"@the_sand_trap\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael C. Hepp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thesandtrap.com\\\/b\\\/thrash_talk\\\/why_tiger_needs_to_fire_mark_steinberg#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thesandtrap.com\\\/b\\\/thrash_talk\\\/why_tiger_needs_to_fire_mark_steinberg\"},\"author\":{\"name\":\"Michael C. 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