{"id":2231,"date":"2007-11-13T08:00:00","date_gmt":"2007-11-13T13:00:00","guid":{"rendered":"http:\/\/thesandtrap.com\/columns\/bag_drop\/nike_introduces_ic_putters"},"modified":"2007-11-13T11:14:49","modified_gmt":"2007-11-13T16:14:49","slug":"nike_introduces_ic_putters","status":"publish","type":"post","link":"https:\/\/thesandtrap.com\/b\/bag_drop\/nike_introduces_ic_putters","title":{"rendered":"Nike Introduces IC Putters"},"content":{"rendered":"

\"BagThere is no doubt about the amount of innovation, technology, and thinking outside the box the folks at Nike Golf<\/a> utilize to try to make golf easier for you. From their use of Sumo Technology<\/a> for drivers, hybrids, and irons as well as various technological advances used in their golf balls, Nike is not afraid to chuck conventional thinking out the window when coming up with new ideas for golf equipment.<\/p>\n

Taking innovation to the next level, Nike is introducing the IC Putters, which utilize some pretty funky technology called “optical engineering,” which they hope will help you sink more putts. After getting a look at them, all I can say is, I hope you love the color green.
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\nEngineering Speak<\/strong>
\nThe IC line of putters was developed by Nike Golf’s club design guru, Tom Stites, along with Dr. Alan Reichow (Dr. Al), who holds the title of Global Research Director of Vision Science. According to Nike website:<\/p>\n

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Dr. Reichow has been at the forefront of sports vision and optemtry for 30 years. His leadership and inventive spirit led to the creation of the Nike MaxSight contact lenses to enhance athletic performance and the Nike Hi-Vis Soccer Ball. For the last few years, Dr. Reichow has been working in partnership with Nike Golf on investigating the role of vision and performance in golf.<\/p>\n<\/blockquote>\n

If you’re inclined to hear about the about the how and why that went into the designing of the IC line of putters and the use of optical engineering, check out the interview<\/a> under Innovation Story with the man they call Dr. Al.<\/p>\n

\"Nike<\/p>\n

Nike is using this “optical engineering” to develop a putter that utilizes shapes, colors, and contrast to help you see the alignment aid better in order to sink more putts. They are achieving this in two unique ways:<\/p>\n