Malcolm Gladwell did a podcast a couple years ago about “McDonald’s broke my heart” when they changed their French fry preparation years ago. edit: found it. http://revisionisthistory.com/episodes/19-mcdonalds-broke-my-heart    

To be fair, all of those were with the wind at my back.

I guess I may be in the minority but I don't think Kuchar was being cheap or unfair. If anything I would say the local caddie should be the one looked at as selfish. I look at it like this, Kuchar offered his terms before the tournament started, the caddie agreed to it. The outcome is unknown at that point, if the caddie felt like he had a chance to win the tournament he should have spoken up and agreed to a specific amount in case he won. I try to put my self in the caddies shoes, I would think it was a cool experience just to be able to hang out with a pro and get a behind the scenes look at things. That alone would be worth more then the cash he asked for. To me it seems like the caddie took advantage of the situation afterwards saying hey I can get some money out of this now that he won.

So you're saying that you actually try to take different divots depending on what club you have? I know mostly divots are a result of an action in the swing. I just don't think it really matters either way as long as you have good contact, height, distance, spin,  etc. 

This whole incident encapsulates where we now are as a society.  Private stuff gets made public by someone, usually of low or no accomplishment, trying to prove they are relevant and then a mob descends on someone who did nothing wrong and forces him to capitulate to their threats and demands.

Old people (like me) often lament the fact that they aren't young anymore.  But personally I'm glad I lived my life in the time period I have rather than living in the time period my kids will live most of their lives.  Social media is essentially causing our society to have a nervous breakdown bordering on a psychotic break.