This used to be called "fair trade pricing" which is simply price fixing. It used to be illegal in most states, but I don't know if it still is. I used to sell audio equipment years ago in a state that had "fair trade" laws. Certain brands could not be discounted or the manufacturer would cut you off. We got around this by offering great trade-in values on just about anything you would bring in. A disguised "discount". Some golf manufacturers (Ping and Titleist for example) seem to be very protective of their list prices. If price fixing is now "legal", you might be getting some great trade-in values for your clubs against these brands.