For better or worse, this is entertainment, like all sports. What the players "deserve" is some fair percentage of the revenue from all sources, which I imagine is primarily from TV rights, tournament sponsorships, and, to a smaller extent, physical attendance. TV rights are directly related to what the broadcaster can get for the advertising, which relates to viewership. Until the viewership for the LPGA gets close to that of the PGA, the purses for the players won't be close. I have a hard time believing this will happen in my lifetime.
This isn't to say that the players work less hard at their games, that they're not as competitive, or that women's golf isn't exciting to watch, only that the money coming in won't be enough to allow the purses to increase to get close to the men's.
I'd like to see the purses for Women's Golf equal the purses for men's golf. If that means that the ratings for women's golf equal the ratings for men's golf.
Which is something I'd like to see. I enjoy watching the women and I enjoy watching the men. I enjoy college golf. I enjoy the Euros. I watch all of it. But, I realize that I'm the exception. I know this because for among other reasons when I'm at the range chit chatting with the folks there. I can talk PGA golf and everyone knows what I'm talking about. If I talk women's golf people still think Annika Sorenstam and Michelle Wie are relevant players.
I would prefer to drive. I usually keep a good eye on my ball and I get tired of telling the driver where to go only for them to ignore me because they think the ball is 50 yards short of where it is. I've also run into driver's that will not go up to my ball, ie it is on the far left of the fairway, because another in our group is 5 yards shorter and on the far right. If I'm not interfering with their shot, get me to my ball so I can get ready to make my shot!