Something I noticed with Titleist products...

[microcrayfish]

They probably make enough money from ball sales that they don't need to move as much product when it comes to clubs to still make a decent profit.

[alf174]

Must be that the local retailer discounting the AP1s and AP2s 33% are selling knockoffs. Or some buyers would rather feel better paying MSRP and ignore the discounts available.

[Hockeyman11385]

I'd say it's smart. They have made themselves an aspirational brand. It also plays to people's egos, ie "I'm a good golfer therefore I can play Titleist clubs". It certainly worked on me, although I do hit the clubs very well and I've tried everything else.