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    • I think these ads work well enough on folks that are already thinking of a purchase. So, once every few years, we get to marry a new set clubs and enjoy the ensuing honeymoon. If this is your lucky year, you are already emotionally primed. The marketing message of 'this bride or groom is better than ever' only enhances the 'emotional state'. (I think when in full on new club purchase mode its almost a medical condition for me..😄). Add a few got phrases like 'infinity face' or 'jail break' and it's game over. Not waiting for the ink to dry on the pre-nup. So yeah, for the right target the 'its better than last year/ever' works/has been obviously working, regardless of it being the same recycled message over and over again. 
    • What for? In case you decide to bring your local strip club to the golf course?  
    • Don't go losing your sponsorship with RL...
    • Feels like there should be a "That's what she said" joke here someplace..... Would that be appropriate? ... Probably not. 
    • For better or worse, this is entertainment, like all sports.  What the players "deserve" is some fair percentage of the revenue from all sources, which I imagine is primarily from TV rights, tournament sponsorships, and, to a smaller extent, physical attendance.  TV rights are directly related to what the broadcaster can get for the advertising, which relates to viewership.  Until the viewership for the LPGA gets close to that of the PGA, the purses for the players won't be close.  I have a hard time believing this will happen in my lifetime. This isn't to say that the players work less hard at their games, that they're not as competitive, or that women's golf isn't exciting to watch, only that the money coming in won't be enough to allow the purses to increase to get close to the men's.
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