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Mr. Desmond

Callaway Does It ... Again! Big Bertha Alpha 815 and 815 Double Diamond Coming In November

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And the hits keep coming... Since we're talking Phil, here are his next Drivers.

New Face Technology

Low Spin and Forgiveness!

Gravity Core...

Loads of Quality Stock Shafts...

Hot off the Presses...

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Callaway's becoming a bit too much like TaylorMade…


Becoming? I think they've overtaken TM at this point. 4-5 different drivers in the last year, and as many iron sets. Insane.

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I like some of the technology Callaway has been introducing, but... dang.  If you buy a new set of Callaway sticks, I mean NEWest stuff, you've got to know that they have two or three next generation clubs already in the pipeline already.  I'm not saying everyone should be like Titleist and only release new models every two years, but I think it would be nice to let your customers have the latest and greatest in their bags for more than a couple of months.

Another effect that may not be positive for Callaway (Taylormade) is that the deluge of new product announcements becomes somewhat like a white noise for those of us that aren't currently dedicated to the brand.  You just sort of stop trying to keep up with what the latest "longest driver/fairway/hybrid/iron we've ever produced" is all about.

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Callaway's becoming a bit too much like TaylorMade…

I agree, way too many new releases in a short period of time.  I know some people like it because it means their older versions go on sale quicker but from a business standpoint it reeks of desperation to save the yearly revenue numbers.

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What they are trying to do, at least in Drivers, is segment the market.

Older, or need more speed and forgiveness, try the V Series.

You're an all-around fine player and like a traditional weighted club, try the 815.

Expert? Try the 815 Double Black Diamond.

Same thing in Fairways as the XHot line, I believe is being phased out.

BB V Series

BB

I haven't carried a 3 wood in years -- but the V Series Fairways are impressive for their market segment.

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Callaway is getting all crazy now.

Not sure if I like this sort of business model. I can understand if you have a product you have developed, and it is ready to go, why wait. Still, this is all sorts of crazy the amount of drivers that Callaway is putting out the last year.

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How many people are going to trash the Double Black Diamond because they don't have the swing speed to take advantage of the low spin.  I guess DBD is Callaway's answer to the TM SLDR, which only about 10% of amateurs should buy but many more will and be disappointed with the results.

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How many people are going to trash the Double Black Diamond because they don't have the swing speed to take advantage of the low spin.  I guess DBD is Callaway's answer to the TM SLDR, which only about 10% of amateurs should buy but many more will and be disappointed with the results.


At least Callaway tells golfers the DBD only for experts and low cappers... that's not what TM did with the SLDR...

Chip Brewer is a junkie ... he keeps on throwing out equipment... at least it is segmented to a certain market and Callaway markets the clubs in a somewhat ... somewhat responsible manner...

except the irons ... can't get into a 6i that is 4i shaft length..

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Becoming? I think they've overtaken TM at this point. 4-5 different drivers in the last year, and as many iron sets. Insane.

I like some of the technology Callaway has been introducing, but... dang.  If you buy a new set of Callaway sticks, I mean NEWest stuff, you've got to know that they have two or three next generation clubs already in the pipeline already.  I'm not saying everyone should be like Titleist and only release new models every two years, but I think it would be nice to let your customers have the latest and greatest in their bags for more than a couple of months.

Another effect that may not be positive for Callaway (Taylormade) is that the deluge of new product announcements becomes somewhat like a white noise for those of us that aren't currently dedicated to the brand.  You just sort of stop trying to keep up with what the latest "longest driver/fairway/hybrid/iron we've ever produced" is all about.


So right people. It's all getting very silly.  Those poor old people who bought the XHot have barely had time to play enough to tell they love them and there're phasing them out for clubs that are, ahem, better than ever. How does that make you feel.  And they are all doing it, even those serious ninja club makers at Mizuno.  The differences are so tiny and without new materials this is just playing games and trying to re-invent what we have already got in our bags. It's a bit insulting.  I have a set of launcher super deep forgiving magical irons, and I am not saying the make.  I swapped them for Cleveland 588 CB forged which are aimed at a better player than me if I'm honest.  My handicap and game has not suffered. I won't be searching for the wonder clubs seen in any adverts, I love mine Clevelands cos they look and feel lovely.  Your swing makes the ball fly straight and long, so invest in that and play the sticks you love.

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At least Callaway tells golfers the DBD only for experts and low cappers... that's not what TM did with the SLDR...

Chip Brewer is a junkie ... he keeps on throwing out equipment... at least it is segmented to a certain market and Callaway markets the clubs in a somewhat ... somewhat responsible manner...

except the irons ... can't get into a 6i that is 4i shaft length..

True, TM is just now admitting that the SLDR required a swing speed over 100mph to see the results they touted.

I tried the Big Bertha 3h and put it head to head against my X2 Hot 3h.  The BB was on average 10 yards longer for me.  I've never hit a 3h 200 yards, but I did with the BB.  I'm not sure if it's the Recoil shaft or the head but I hit it long and straight.  Needless to say, I bought it and it's in the bag.

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Those look like some really nice drivers. I'll be in the market soon and am going to try those out.

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It definitely seems like Callaway has gone with the TaylorMade/Adams marketing plan, release a drive, drop the price and release a new driver. Basically in 15 months Callaway has released these drivers:

  • FT Optiforce
  • X2 Hot
  • X2 Hot Pro
  • Big Bertha
  • Big Bertha Alpha
  • Big Bertha Alpha 815
  • Big Bertha Alpha 815 Double Black Diamond

So they all fit into four categories

- Aerodynamic/light weight/speed (V Series)
- High MOI (BB/ BB Alpha 815)
- Good player, spin killer (DBD)
- Value  (X Series)

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It definitely seems like Callaway has gone with the TaylorMade/Adams marketing plan, release a drive, drop the price and release a new driver. Basically in 15 months Callaway has released these drivers:

FT Optiforce

X2 Hot

X2 Hot Pro

Big Bertha

Big Bertha Alpha

Big Bertha Alpha 815

Big Bertha Alpha 815 Double Black Diamond

So they all fit into four categories

- Aerodynamic/light weight/speed (V Series)

- High MOI (BB/ BB Alpha 815)

- Good player, spin killer (DBD)

- Value  (X Series)

Disappointing,  I thought they had found their way with the XHot and reducing the number of iron models they had last year.

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Disappointing,  I thought they had found their way with the XHot and reducing the number of iron models they had last year.


Not disappointed.

I like the BBV Series ... and would like to demo the new adjustable BB hybrid.

Callaway is expanding the stock shaft line.

Callaway is offering different heads for different market segments with expanded stock real deal shafts.

They are basically offering ... customization.

Aren't they doing what we've asked them to do?

Customize...

On the other hand, TM has gone down to one lineup for all golfers with the SLDR. I do not see where they are serving the various market segments. Even their RBZ lineup was more attuned to better golfers -- except for the driver (when cut down), they were not easy clubs to hit. My guess is that's why they bought Adams (in addition to the slot tech). They could hoist TM as the expert-to-mid capper line and Adams as the mid-high capper line.

It did not work or they did not execute correctly.

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I have x 2 hot clubs and I'm very happy with them. I guess I just don't see any reason to release so many products in such a short period of time. Ping and Titleist do quite well on their once a year release. Really it's more like 2 year a before they release a new version of a product. I can't see how much better/different one can be from the next when they come out 6-9 months apart.

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http://www.geoffshackelford.com/homepage/2014/10/9/callaway-vp-makes-case-for-second-product-launch-of-14.html

Callaway SVP of Marketing Harry Arnett is trying to prepare us for the potential consumer backlash (thanks to reader Mike Z. for this) of new stuff coming from the company. While some of the rationale for the urgency of new product is expected (helps you hit it longer!), more interesting is the thinking suggesting Fall as a permanent launching point for big stuff. Temperate climate bias?

a.     In may [Sp.] places in the Southern Hemisphere and in the Sun Belt states of the U.S., golf is just starting to hit the new season again. This is an ideal time to launch a product in those markets. A few of our competitors use this period as their main launch window.

b.     The new PGA Tour season schedule now starts in October versus January. A change in our launch strategy now allows us to have brand new product to launch on Tour in October rather than waiting until January. As our Tour staff grows, it’s an easier and more natural transition for our new players to play new products in October rather than us wanting them to switch again in January as done in the past.

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Note: This thread is 2204 days old. We appreciate that you found this thread instead of starting a new one, but if you plan to post here please make sure it's still relevant. If not, please start a new topic. Thank you!

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