Not only that, but there are probably a few football fans that tuned in just because of that. Heck, even basketball fans may have tuned in just because it's live sport. I don't think that the viewership of this event had anything to do with anything about the event itself, other than timing.
I believe I enjoyed this telecast as much or more than most PGA tournaments. It was certainly entertaining, too bad the weather was not good. I particularly like the modified alternate shot format on the back 9.