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http://www.titleist.com/teamtitleist/b/tourblog/archive/2016/05/13/inside-titleist-the-story-of-the-script

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Having spent the better part of three years designing, developing and perfecting the ball, the team now needed to add the finishing touch – the logo.

Knowing that their office secretary Helen Robinson had beautiful penmanship, Young and Bommer asked her to write the word ‘Titleist' on a piece of paper. And as the saying goes, the rest is history.

 

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In another generation, the kids won't be able to decipher the hieroglyphics of cursive penmanship. So titleist stock will plummet & Top Flite will corner the market. 

The kids won't ever even realize that flight in flite is a slang spelling bra! 

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Note: This thread is 1816 days old. We appreciate that you found this thread instead of starting a new one, but if you plan to post here please make sure it's still relevant. If not, please start a new topic. Thank you!

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