Ive been golfing for a few years now. I consider myself to be a decent golfer. I'm a 15 handicap. I've always been skeptical of having a fitting when purchasing clubs. I'm a pretty good golfer I can figure this out on my own. Boy, was I wrong. A manufacturer had a demo day at the course I played today. I spent about 20 minutes trying different shafts,heads, and lofts. What worked best was a flex, shaft, and loft I never would have considered on my own. Added 20 to 25 yards consistently with no change in my swing. I was shocked. I am now a fitting convert and will use on my next club purchases.