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I admit. I do not know who this guy is except what I read in this article. Some of his ideas are mildly interesting, but the guy apparently has never had to think very hard in his life. Why is he talking? He just about contradicts himself: "We have to make the game go faster and...Get more people to play — which will also happen as it gets quicker " "Get ‘em to stay one more hour on property to participate in something else when they play golf. " He does not do math: " When you look at the statistics, 44% of golfers play less than 10 times a year " " We need to get that 44% to play an 11th time. If we do, that’s 10 percent more volume from them " I don't think he understands the logistics of how TopGolf works. " Look at TopGolf, who’s taken the game and reinvented it in a different kind of way for a different kind of audience and look at the success they’ve had by energizing golf. You wonder: Why couldn’t clubs do that at certain times?" He thinks that broadening the base means to make the sport more exclusive. He says so in several places. This example is typical. " I don’t think you can have golf without hospitality; the two are one thing. There is no golf if we don’t work on creating the experience, and that experience doesn’t only happen on the course." Golf Course Rescue: How Jon Taffer thinks golf can save itself Iconic "Bar Rescue" host Jon Taffer started in the golf industry—and he's got strong opinions on how courses should adapt to a changing world.