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From 2009: http://www.golfdigest.com/story/hotlistevolution-0902 From 2015: http://www.myvirtualpaper.com/doc/Golfweek-Custom-Media/golfweek-5-18-15/2015051202/17.html#16 This post links to an article from 2017: Ignoring the fact that without a floor, you can't really calculate a percent improvement*… the fact remains: golfers are getting better. This seems to be true despite courses continuing to get more difficult, golfers playing longer tees than they often should, and anything else you can think of. Golfers continue to get better, IMO, because: Instruction is improving. Launch monitors are more readily available to average golfers. Some of the lousier golfers might have been squeezed out in the recent recession. Equipment continues to improve. So, there you have it. Regardless of the reasons - which I may or may not even have sniffed - golfers are getting better. * I read a review of the iPhone once where they said the temperature increased from 30° C to 40° C and how that was a 33% increase. This kind of math doesn't work because it's not based on a scale that ends at true zero. Perhaps if the scale was to use the Kelvin scale, which has absolute zero… but 303.15 to 313.15 is only a 3.3% increase, which isn't quite the headline of "iPhone 33% hotter!". Anyway… the handicap scale is like that. There's no hard limit at "zero."