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This could open endless possibilities for the golf industries. A golf ball with GPS embedded in it? OnCore Golf wasn’t going to just stop there given its patented core technologies -- the upstart company has plans in place to produce golf’s first Genius Ball. With the goal of delivering more than a “smart ball” that golfers won’t lose in the woods, OnCore leveraged its unconventional core technology and unique materials experience to embed high-performance electronics within the ball itself. The Buffalo, New York-based company, known originally for its innovative hollow metal core ball, in August was issued a U.S. patent covering the construction of a high-strength and high-stiffness core that can house sensitive electronics and withstand the high speed impact of a golf club. The result: a golf ball that will capture and transmit data directly to a mobile device – in real time. OnCore’s Genius Ball will track the ball’s performance and statistics on every shot, from distance and height to ball velocity and course location that’s accurate to within a foot. "We're confident that what a launch monitor can do for a golfer on the driving range is what the Genius Ball will do on every hole and for every shot," says OnCore Golf co-founder Bret Blakely. "Golfers crave technology and information, and our new 'Ball with a Brain' will deliver both." The Genius Ball is already in the works. OnCore plans to have a fully functional prototype for demonstration at the PGA Show in January 2018. Full manufacturing would begin shortly afterward, with the goal of a commercial launch as soon as Father’s Day in June.