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Well, Titleist has come up with something mildly innovative. Titleist brings experimental EXP-01 golf ball to market: FIRST LOOK Titleist's EXP-01 golf ball is unlike anything the equipment manufacturer has ever brought to market. Here's what you need... But you've got to buy the ball to see what it does! Actually, it's a concept I like. They don't tell you all about the ball so you don't have pre-determined expectations about it. Just buy it, try it, and report back. Word on the street (well, on the course) is that it's the trick exploding ball