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https://www.pgatour.com/company/2018/10/pga-tour-introduces-new-advertising-campaign-live-under-par.html PONTE VEDRA BEACH, Florida – For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR. Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the relentless pursuit of excellence by TOUR players, both competitively and in how they embrace the values of the game like sportsmanship and respect, as well as the PGA TOUR’s ingrained mission of giving back. What do you think?