Last weekend, Donald MacKenzie and I had an opportunity to head to Greensboro, GA and the Reynolds Plantation to attend the TaylorMade‘s launch of their new TP golf balls.
We’ve covered this ball launch thoroughly this week, starting with a Sunday night edition of Donald’s The Bag Drop entitled TaylorMade Gets Back in the Ball Game. We followed that up yesterday with TaylorMade’s product “reveal” video as well as an inside look at a major golf product launch.
And we’re not done yet. As of today, subscribers to our podcast feed (see right-hand column for subscription links) will find a Special Edition Podcast that covers the TaylorMade ball launch from every angle. If you’ve not subscribed to the feed (and now is as good a time as any to do so!), you can also download the podcast (.m4a, 29:22, 7.33 MB) separately. Subscriptions are free.
Correction
I’ve incorrectly identified a few quotes as being from TaylorMade CEO Mark King. The three quotes about innovation were made by Sean Toulon, who then interviews Sergio Garcia. Our apologies. Toulon and King just sound so much alike! 😀
Still to Come
A video from the driving range demonstration put on by Sergio Garcia and Justin Rose, including a screen capture of Sergio’s unusual ball marking. We hope to have the video for you tomorrow.
Colophon
This particular episode was recorded live and on location in Greensboro, GA with an Olympus voice recorder as well as with Apple’s GarageBand and a Samson USB microphone. Editing was done in Soundtrack Pro before GarageBand was again used to to produce an AAC file from the AIFF raw recording. Feeder was used to create the XML file.
Note: This is an AAC (MP4) file, an open file format. iTunes – free software – can play AAC files, as can numerous other players, though we heartily recommend iTunes.
I cant wait to try the tp ball.Is Taylor Made going to offer any sample packs of the ball.