Every so often, we cover products from new companies that might not be everyone's "cup of tea," for lack of a better term. When you step back and look at it from a wider perspective, aren't all products in golf like that? Do we all play the same ball, or the same irons, or wear the same clothes? Of course not. That's just one of the many aspects of the game that we love that makes it unique. We have the ability to personalize and choose equipment, and apparel especially, to express ourselves and our personalities in a way that our uniformed counterparts in other sports cannot.
One of the PGA Tour's obvious examples of this is Ryan Moore, who's style is certainly is one of the most talked about. New to Moore's sartorial choices is golf shoes shoes from TRUE linkswear. The Dallas-based company consists of golfers who are truly passionate about their product. In fact, in every job description in the company is a requirement to play 18 holes every week, in the name of product testing. To say that I'm jealous would be an incredible understatement. Anyway, enough groveling in my envy, let's take a look at the new shoes from TRUE Linkswear.
The TRUE Tour shoes were designed with four key ideas in mind. First, and above all, the shoe was going to be comfortable. Because the shoe is intended to be the first hybrid golf shoe, in that it can be worn on or off the course, it needed to be comfortable. Weighing in at a minuscule 11 ounces, they certainly satisfied the second self-imposed demand. While other shoes weigh in around 18 ounces or more, TRUE wants their shoes to be as minimalist and lightweight as possible. They actually strive to give their customers the closest thing to a barefoot golfing experience as possible.
The guys at TRUE wanted you to feel the course like never before while wearing their shoes. To accomplish that, this new shoe keeps the player's foot at a little less than 10mm from the ground. Those 10mm consists of a "Ergo-Traction" sole with a 4mm tread, a 2.5mm outsole, and a 3mm sock liner. The shoe was designed without a midsole, which normally adds to the weight, torsional resistance, and overall height. According to product testers, this enhanced their ability to "to read greens, get a feel for lies and feel the texture of sand in bunkers".
The barefoot platform, which maximizes surface contact, combined with the previously mentioned "Ergo-Traction" outsole provides excellent grip walking as well as swinging, in any weather conditions, without any type of spikes. That "Ergo-Traction" outsole allows the foot to interact with the ground in a natural manner, using bars and knobs to provide traction as opposed to spikes.
The Tour shoe is made up of a full grain leather upper, with 360° protection from moisture provided by Outlast lining and Water Proof Membrane. The integrated tongue and sockliner assist in both stability and comfort. The Outlast sockliner and footbed also allows for airflow to help keep your feet cool by allowing ventilation and temperature regulation within the shoe. Further promoting the comfort of TRUEs is memory foam positioned in the heel collar, which forms around the shape of your foot and becomes more personalized every time you wear them. Maybe you've seen the commercials of memory foam beds? Imagine that sort of comfort for your feet as you walk the course.
As I mentioned before, TRUE already has one very satisfied customer in PGA Tour player Ryan Moore, who has been sporting the TRUE tour shoe since back in May, at the Colonial.
I'm wearing TRUE linkswear golf shoes because they're the lightest, most comfortable shoes I've ever worn. I'm a feel player and every part of the way I experience the game of golf, from the teebox through the green depends on having a solid connection with the ground. These shoes provide that connection in a way I've never felt before. I was so excited to learn about this golf shoe concept, and when I finally got to wear the shoes for the first time, I knew I wanted to wear them on Tour. I can't wait to share that feeling with you.Ryan Moore
Moore bought into the company immediately upon seeing the shoes for the first time. Of course, any up-and-coming golf equipment company wouldn't think twice about having a player like Ryan Moore wearing their product. In fact, Ryan himself had a hand in designing the shoe by providing feedback based on real world experiences.
TRUE's website has recently relaunched, and the shoes are now available for pre-order, with expected delivery sometime in October. Though initially the price of the TRUE linkswear Tours was set at $189, TRUE listened to the feedback from potential customers, and rolled the price back to $159. I'd like to see some of the major manufacturers listen to customers like that! Four different color variations will be initially available, including:
- TRUE Original Black Upper with White Saddle and White Sole
- Black on Black with Black Sole and Red Stitching
- Classic White Upper with Black Saddle and Black Sole
- White on White with Black Sole
If you'd like to find out more about the company, or TRUE linkswear Tour footwear, you can check out their blog, which TRUE President Rob Rigg updates at least once a week. Also look for our upcoming review of the TRUE Tour shoes.