The PGA of America named a new CEO last week. Look for Joe Sterenka to continue moving the Association in a positive direction for golfers in the U.S.
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This week we’ll take a little Bag Drop field trip. Instead of talking about the equipment, we’ll look at the equipment business. Specifically, let’s take a look at the change in the leadership of the PGA of America.
Point of clarification: we’re talking about the PGA of America, not the PGA Tour. There’s a lot of confusion about the fact that these are two separate entities. The PGA was founded in 1916 as an association of the country’s club professionals – the pros who work at golf courses teaching lessons and managing the facilities. At the time, this designation also covered golfers who played for a living on what would become the PGA Tour. The Tour was run by the PGA of America until the late 1960s, when star players like Arnold Palmer and Jack Nicklaus – and IMG – decided they didn’t want to share the spotlight and the cash with the lowly club pros anymore, and they acrimoniously split. Thus, the PGA Tour was born.
Continue reading “A New Leader For The PGA of America”
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