Your ball is in the fringe or fairway near the green, but sitting in a slight depression. The sole of the club is wider than the hole, making it difficult to get down to the ball. You could chop down hard, but you’d have very little distance control. Instead, set the club up on the toe a bit and play the shot almost as you would a putt. The shot will come out lower than normal and you may have to swing a tad harder as energy will be lost by making contact so far out on the toe.
Chip off the Toe
Chip with the toe of your club in bad lies.