Well, Tiger's back (though he'll be taking the weekend off). I, for one, am happy that he's back. Sure it was interesting to see more press about some of the other guys on Tour, but they just don't have the same impact that Tiger does, on Tour and beyond.
We've experienced a beehive of buzz (or maybe several) in the week since Tiger announced that he would participate in the WGC-Accenture Match Play. That Samuel L. Jackson spot on Golf Channel was out less than 12 hours after the announcement. Nike wasn't far behind with its new "The Good Life" where five pros live it up until you-know-who walks back into the locker room. The marketing machine runs at full speed when Tiger is involved.