We’ve all been there – it’s time for a new set of irons, or perhaps a new driver. Old reliable really isn’t getting it done anymore, and deep down, though you’d never admit it, you’re jealous of some of your buddies and the shiny new clubs in their bags. So you take to the Internet, in search of a new driver, but after a 5-10 minutes, you’re quickly overwhelmed with options, and totally unsure of what your next move should be. Of course, you could take a trip to your nearest retailer and ask for opinions, but you never really know if they have a hidden agenda going on, like if they sell one more R9, they get a free trip to Sawgrass or something like that. It sure would be nice to go to that store with four or five options in mind and then test them all to see what works best.

Then the thought hits you – Golf Digest‘s annual Hot List. Of course! Back in the day, it was a great place to find what’s new, and what’s hot. So you then run out, pick it up, and hurry back home to see what valuable info it holds inside. A short while later, you’re left even more dejected than before. Why? Follow along to find out.

Happy Rev. Martin Luther King Day Sand Trappers and welcome to another edition of Hittin’ the Links. Anyone else wish they were in Hawaii this week? Shorts and short sleeves were the dress code for spectators of the Sony Open. It must be nice.
Golf is a game that anyone can play, which makes is extremely popular in the 18-35 year-old group that advertisers covet. Because of this golf commercials flood our TVs, airing on all channels and coming from a multitude of companies. It sometimes seems that you are just as likely to see a FedEx golf commercial on HGTV as you are to see a This is SportsCenter commercial with Tiger Woods on ESPN.
The Presidents Cup has and probably always will be overshadowed by the Ryder Cup, but despite the United States dominance in recent memory, the event has still become one to look forward to. It gives golf fans a great opportunity to see guys like Ernie Els, Adam Scott, Camilo Villegas, etc. play in a team competition every other year. Add in the extra day of competition compared to the Ryder Cup, and that’s a double bonus.