The Masters, which became the first commercial-free major sporting event, is returning to the "old way" of doing things: four minutes of commercials per hour from ExxonMobil, IBM, and SBC Communications. Augusta National Golf Club chairman William "Hootie" Johnson has added 90 minutes of TV coverage to offset the commercials.
Many are disappointed with this move. Me? I'm just happy to have some bathroom and refrigerator breaks built in again. 🙂