It's hip to say that sports has "sold-out" in the name of the almighty dollar, but the Cialis® (tadalafil) Western Open has done just that.
The oldest non-major tournament on the PGA tour, with esteemed past champions that include Ben Hogan, Sam Snead, and Tiger Woods is title-sponsored by a sexual potency drug. I can just hear it now: "Son, I remember Tiger winning The Masters, The US Open and three Cialis Western Opens." Very Nice.
Apparently, The PGA Tour was hurting pretty badly for sponsors, and the only taboos are "hard alcohol and tobacco" companies. Why? How is the Baccardi Western Open worse than the Cialis Western Open? It's not, but money talks, and the world keeps spinning.