If someone were to play a name association game with me and said "wedges," the first word I could think of would probably be "Cleveland." Even before I actually started to play golf and take it seriously, I'd seen Cleveland wedges at my friends houses and in their bags. When I started to play golf, those same friends gave me their old Cleveland wedges only so they could have a reason to buy new ones.
The trend continues on the PGA Tour, even if it's declined somewhat in recent months. In a super-competitive wedge market (with Titleist's Vokey line, TaylorMade's RAC line, and Callaway's line by Roger Cleveland), Cleveland Golf has always remained at or near the top.
Wedges have followed an almost cookie cutter approach with the exceptionn of some companies that offer custom colors, custom grinds or some new approach to shanks. Cleveland took a somewhat safer approach: the tweaked the solid design of the CG10 wedges to create the CG11. Let's see how they did.