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TaylorMade Releases New Burner 2.0 Irons

Sep. 18, 2010     By     Comments (7)

TaylorMade builds off of the success of 2009's Burner irons with the updated Burner 2.0.

Bag DropTaylorMade's new lineup is starting to trickle out, and it looks to improve on a number of things from last year. Of course, it's easy to make the joke "well don't they do that every few months anyway?", but no one can say that they don't put out something to fit just about everyone's game.

Last year, their game improvement offering was the Burner irons, and then earlier this year, they dropped the Burner SuperLaunch irons, which were made with max game improvement in mind. Now they've turned their attention again back to the original Burner irons, and made a number of functional and cosmetic changes that promote improvements in distance, accuracy, and appearance. The result is the new Burner 2.0 irons.

Burner 2.0 Back

When the original TaylorMade Burner irons were released back in 2009, one must wonder whether they knew they'd be releasing their most popular, best selling iron ever. Furthermore, how do you top such a successful release?

For starters, if you remember, TaylorMade's marketing campaign for the original Burner irons made it abundantly clear that they didn't engineer the set as a whole, they paid attention to the needs of each individual iron. They maintained the same direction with the new Burner 2.0, though they further improved the weight distribution in each iron in order to improve the ball flight across the board.

We applied innovative thinking and concepts to irons when we introduced the original Burner and created a club revolutionary in its performance. Now we've taken the best high-performance iron in golf and made it better with the Burner 2.0.

Brian Bazzel, TaylorMade Manager of Iron Development

Burner SoleBurner Address

The long irons are easier to launch high and long, thanks to a rearward and outward weight shift. Of course, that outward shift also improves forgiveness and brings about a greater degree of stability.

We've succeeded at creating a better-performing iron with the Burner 2.0, which is just as long, easier to play and more refined in its feel and sound. Every Burner 2.0 iron is better than its predecessor and, when compared against the longest, best-selling iron we've ever made, that says something truly significant.

Bret Wahl, Senior Director of R&D for Irons, Wedges, Putters

The mid-irons bring that weight back slightly higher and more to the center of the head to achieve an optimal launch with a little more control and workability. This promotes the desired ball flight and shot type most players want out of their mid-irons. The short irons however, encourage a lower, more controlled flight by positioning the weight even higher in the club head than what is found in the mid irons. Furthering assisting in the lower flight is the location of center of gravity, which is situated closer to the face, similar to the characteristics of a blade iron. This also contributes to improving feel and feedback. To help promote a greater degree of control, the perimeter weighting is reigned back even further inward.

Burner 2.0 Face

Another key component to the improvements found in the Burner 2.0 is variable face thickness throughout the set. The concept is pretty simple - a thinner face is going to produce more of a rebound or trampoline effect (CoR), which in turn produces longer distances, which happens to be exactly what people want in a long iron. The face gets progressively thicker as you move down the set to the scoring irons, where the increased depth is going to provide better feel.

That same type of progression continues in regards to the size of the topline. The Burner 2.0 long irons have a considerable topline appearance at address though it thins in the mid irons, and even more so in the short irons. There are also improvements in the multi-functional sole from 2009's model. The heel and toe are now recessed, and the rear is beveled. These changes were made in an effort to reduce drag and encourage crisp, solid contact.

Burner Toe

As for the rear cavity, TaylorMade's Inverted Cone Technology underwent considerable modification both in size and location so that off center contact results in more consistent distance and faster ball speed across the face throughout the entire set.

Enhancements have also been made in the Burner's Vibration Management System. Brian Bazzel had this to say about it:

Golfers who play the current Burner iron will notice a difference in the sound and feel, which is significantly softer and more satisfying in the Burner 2.0. We put in a lot of effort to refine and improve the vibration-management system in the cavity in order to reach our target for sound and feel.

Brian Bazzel

Rounding out the changes to the new Burner is a glare resistant, dark PVD finish, which TaylorMade has named "Burner Black". This new finish actually serves two purposes - the first, as mentioned, is to reduce and prevent glare. The second, according to TaylorMade, is to improve the durability or the club head.

Burner Women's

Options & Availability
The Burner 2.0 will have two shaft options (85 gram steel or 65 gram graphite), both of which employ TaylorMade's new Flight Control shaft design. This design is said to produce higher flying shot in the long irons and help the short irons stop quickly as well. A women's model is also available, and it is outfitted with the RE*AX SuperFast 55 gram shaft. All shafts will be offered in S, R, M, L flex profiles. The standard set contains eight irons and will cost $699 or $899 (depending on shaft material) when they hit stores on October 8th.

Discussion

  1. James_Black says:

    they look great!
    Are you going to do a review of them in the future?

  2. Cornbread says:

    Some people think that new irons are better or majorly different than prior year models. That is often not the case. Often times the design changes are simply cosmetic in order to gernerate new sales. I dare say that one has to jump 5 or more year models to see performance improvement in similar style clubs.

  3. I really like the smoke-color finish on the irons. I have the Z-TP smoke wedges and it keeps the club looking clean and sharp. Plus, the contrast between the dark club and a bright white ball on emerald green grass is a beautiful thing.

  4. I must admit, i an now kicking myself as i purchased a set of lynx prowlers, they themselves are a worthy set of clubs, i play not too bad with them, but i tried a set of burner irons for a round, and i must admit, they were awsome, i could not believe it was me actually hitting these balls, but try to explain to the wife the reason why you need a new set of golf clubs, is like hitting your head with a lump hammer, never mind, only a few more lumps and she might give in.

  5. NYC says:

    These irons look pretty cool. I particularly like how they have a different finish on the face of the club. Black clubs are the hot item right now but on some of them the finish starts wearing off the face of the club pretty quick. I just would hate to spend the premium you pay for black clubs and find out they look bad after a year of play.

  6. Jacob says:

    I would definitely get these irons if I needed new irons right now. Too bad though.

  7. Richard P. Jacobs II says:

    Having played the 09-10 Burners, and demoed the equivalent irons by Ping, Calloway, Mizuno, Titleist & Nike, I can say that the Burners are hands down the finest clubs that I played. Although I am a 4.2 handicap, @ 50 yo & after several orthopedic surgeries(knees & shoulder), I do not have the swing that I had @ 25-30 yo. As my username suggests, I had only played forged blades & musclebacks with my last set being the Calloway X-forged. The problem is that my swing is shorter & my swing speed is slower(15-18 mph). On a whim I hit the Burners.WOW!! No exaggeration, I got my distance back. I had attributed the loss of 12-15 yds per iron to age, physical limitations, etc. I realize that the Burners' lofts are cranked back(equivalent of almost one club difference vs. X-forged), but the spring off of the face & the ball flight is truly amazing! My new challenge is perfecting my knock-down when conditions dictate. Yet the biggest difference between the Burner vs. the X-forged is when I dont "flush" it. There is very little margin of error when swinging a "players" iron. You only benefit from the iron when you hit it flush. The Burners have allowed me to move my distances back to the point where I have to reach for a hybrid or fairway metal. I imagine this would be the case for most players, regardless of handicap. Regarding "feel," I have played since I was 6 yo & have been & have been a single digit handicap since the age of 13 & I could not tell you the difference by feel in a blind test of cast vs. forged irons & I doubt many amateurs could either, regardless of handicap. The word "buttery" sounds great, but I can't tell the difference between butter & margarine, though the Burners are sweet soft! I just bought the 2.0 irons, though for most amateurs, the differences between the 09-10 Burners & the 2.0s would be indistinguishable, except for the present $200 difference in price. If you have not hit these irons, do yourself a favor. Put your ego & any preconceptions aside & hit them. Whether you buy them or not, they will be the standard by which you will judge other irons. Fairways & greens forever.

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