Titleist is undeniably one of the leaders in irons for better players. Since going to an all-forged irons lineup a couple years ago, the company introduced several blade, muscle-back, and cavity-forged irons that have devoted followers.
But the better-player irons market is relatively small, and the big money is in the bigger game-improvement irons. Titleist’s latest attempt to muscle in on the Callaways and TaylorMades in the game-improvement iron category is with the Forged 775.CB iron, which hit golf shops this spring. I had the chance to try a set to see how these new irons stack up against other irons for higher handicappers.
Seeing Titleist irons in my golf bag gives me a warm feeling, even if it’s the glow of nostalgia. After playing tiny forged blades while learning the game, my first cavity back irons were a great set of Titleist DCI Golds that I played for several years. Those cast stainless steel irons were plenty forgiving, but still had a crisp design that said “I’m a serious golfer.” After the follow up to the DCI Black (less offset) and Gold irons, the DCI Oversize, Titleist ceded the high-handicapper iron market to sister brand Cobra.
“Strong enough for a man. But made for a woman.” The classic slogan for Secret deodorant may also apply to the new HX Pearl golf balls from Callaway Golf. The company has a long history of making clubs for women under the Ladies’ Gems umbrella, and recently marketed the ultra-game improvement GES set toward women.
Scotty Cameron’s line of Titleist putters occupies a unique niche in the flatstick universe. After joining forces with Titleist in the mid-1990s, Cameron’s milled product line essentially created the $250-plus premium putter market. Titleist regularly leads the PGA Tour in putters in play, and Cameron’s putters have such a strong reputation – and resale value – that entire businesses are built around buying and selling them.
Tour Edge Golf is celebrating 20 years in the golf biz this year – and the company is also celebrating its recent move from the value segment of the industry to the thick of the performance segment. After several successful years of selling solid products at a price below the big names, Tour Edge introduced its 
Riding the success of its 3DX hybrid line, Nickent Golf entered the short-game fray last year with the 
Are you the sort of person who has multiple pairs of sunglasses laying about? One in the car, one in your briefcase, one in your jacket pocket. And, hopefully, one in your golf bag (in case you haven’t heard, prolonged exposure to the sun is bad for your eyes. Got it?).
The Sand Trap was at Reynolds Plantation this week for the launch of TaylorMade’s new TP golf balls. We’ve 
TaylorMade Golf is using the eve of the Masters Tournament to make a major move back into the golf ball market. The company introduced the new TaylorMade TP Red and TP Black golf balls at an exclusive media event on Sunday at