The Titleist brand has long been aimed at the better player. Their new lineup of scoring clubs definitely builds on that strategy with clubs specifically designed for the low handicapper.
Share this with your golf buddies:
I’ve never understood the rationale for launching new equipment in the fall. Is it to boost sales in the fourth quarter? Is it to give off-course shops a holiday season shot in the arm? Or is it to force pros in northern climes to add inventory just as they’re trying to clear the shop for winter?
It just seems that ever since the big boys (Titleist, Callaway, TaylorMade) decided to opt out of the January PGA Merchandise Show in Orlando, new product launches come in barrages in the spring and fall. So be it in this new age of club marketing.
Anyway, on to the latest… after teasing us for some months now as their staff pros put the goods to use on the various tours, Titleist is releasing new fairway clubs, hybrids, irons, and a new Scotty Cameron putter. Read on for a quick rundown on what to expect when they officially hit the market on August 15.
Continue reading “Titleist Launches 906F2, 585.H, 755, and Detour”
Share this with your golf buddies: