Callaway Golf’s HX Tour golf balls are among the best-selling balls at retail and also enjoy strong usage numbers on tour. While the HX Tour and HX Tour 56 still look longingly up at Titleist’s Pro V1x and Pro V1, Callaway’s flagship balls have actually outpaced Titleist in major championship wins on the PGA and LPGA tours over the last two years (thanks to Annika Sorenstam, Phil Mickelson, Michael Campbell, and even Nike-using Tiger Woods).
This year sees the introduction of a revamped HX Tour ball, known as the “Improved” HX Tour. Callaway claims the balls are more durable and more consistent than the original model. We put them to the test to see how they compare to last year’s model.

“Strong enough for a man. But made for a woman.” The classic slogan for Secret deodorant may also apply to the new HX Pearl golf balls from Callaway Golf. The company has a long history of making clubs for women under the Ladies’ Gems umbrella, and recently marketed the ultra-game improvement GES set toward women.
Titleist has ruled the “premium ball” roost since, well, since there was a roost to be ruled. In the pre-Tiger era, I remember seeing advertisements that said “The last 47 U.S. Opens have been won with a Titleist ball” (or something like that). Eventually, Tiger and his Nike R&D chums managed to put a stop to that streak, but Titleist still owns darn near 85% of the premium ball market, leaving Callaway, Nike, Bridgestone, and others to pick up the scraps.
Last weekend, Donald MacKenzie and I had an opportunity to head to Greensboro, GA and the
The Sand Trap was at Reynolds Plantation this week for the launch of TaylorMade’s new TP golf balls. We’ve
TaylorMade Golf is using the eve of the Masters Tournament to make a major move back into the golf ball market. The company introduced the new TaylorMade TP Red and TP Black golf balls at an exclusive media event on Sunday at