When the 800-pound gorilla in the market (see: Titleist) releases a new version of their premium balls, what are their competitors to do? Srixon has answered the challenge with the release of their newest balls, the Z-Star and Z-Star X.
With names like that it is pretty easy to see that Srixon wants to directly challenge Titleist and take the gorilla head on. Some PGA Tour pros, including Jim Furyk, Vijay Singh, and Tim Clark have been using the Z-Star line of balls since they came out. In a short time, the Z-Star and Z-Star X has grabbed a decent chunk of the premium ball market on the PGA Tour.
The question remains: will it be enough to convince the rest of the golfers out there to not only give the new Srixon’s a try, but to convert? Read on to find out if it could convert this long-time Pro V1x user.
Titleist has had the number one ball on the market for as long as I can remember, and I have a few gray hairs. Every two years Titleist releases a new version of their high-end balls. I sometimes think that if it isn’t broke, don’t fix it. Titleist seems to use the mantra of “every moment we rest gives our competitors a chance to catch up.”
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Nike jumped into the golf ball arena a few years ago and has not looked back. The Nike Platinum has enjoyed some success on Tour, and not just by way of Tiger Woods, but other top players like Rory Sabbatini, Stewart Cink, Trevor Immelman, and Paul Casey as well. While Nike’s balls may be lagging market leaders Titleist and the Pro V1 duo, the Portland, OR based sports equipment behemoth has fully established themselves in the ball market with no intention of leaving.
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