I’ve learned a few lessons since taking on the Thrash Talk column at the start of the 2010 season. The one you guys have driven home the hardest is that Steve Stricker’s got a lot of defenders out there. I know because each time I call him boring, Señor Snooze, or drier than white bread, a commenter reminds me that I’m an idiot.
As I started looking at the field for this week’s Tour Championship, I realized that I’ve got a snap judgment of each guy in the field. Are they compelling, engaging, exciting? Do they move the needle? Say their name and is it goosebumps or yawns?
Put it all together and here you have it, the FedExCup Top 30, as they rack up in what I best describe as the “It” Index.
Continue reading “Forget the $10 Million, Who’s Going to Move the Needle?”

Every so often, we cover products from new companies that might not be everyone’s “cup of tea,” for lack of a better term. When you step back and look at it from a wider perspective, aren’t all products in golf like that? Do we all play the same ball, or the same irons, or wear the same clothes? Of course not. That’s just one of the many aspects of the game that we love that makes it unique. We have the ability to personalize and choose equipment, and apparel especially, to express ourselves and our personalities in a way that our uniformed counterparts in other sports cannot.