In the last few years golf equipment manufacturers have had to up their game in order to convince us golfers that we should upgrade from our current model. Each manufacturer is taking a slightly different route, but certainly a big focus nowadays is aerodynamics. The name of the game is reduce airflow in order to help you eek out as much distance as you can.
The engineers at Callaway went to the foremost expert on aerodynamics and partnered with them to make the XR16. They went to Boeing. In the airline industry the focus for the past few years has been remarkably similar to what has gone on in golf club design. They want to make planes lighter and they use materials like Carbon Fiber in order to accomplish this. They always want to reduce drag as much as possible to save on fuel costs as well.

It is often said that nature often inspires the best designs. It is evolution that often provides the simplest and most beautiful solution to many problems. So when PING engineers sat down to improve upon one of the best drivers on the market, the G30, they looked to nature. The engineers who worked on PING G driver looked to nature to inspire and improve their design; in fact, they looked to the wings of a dragonfly.
Jordan Spieth and Rickie Fowler kind of stepped in it last week by not playing. For two guys who generally do all the right things, their absence (and that of other top Americans) at Bay Hill was noticeable. Yes, their schedules are very hectic and both have been doing quite a bit of traveling this year. Still, it’s Arnie’s week.
Over the last handful of years, one of the biggest trends in the golf industry has been the creation of equipment fit to the needs of the golfer using this. Obviously, where this is most evident is with drivers, where through the use of technologies like moveable weights and adjustable shafts, the golfer can fine tune the club to their swing. Wedges are now starting to follow suit. While there are any wedges with an adjustable shaft or a movable weight (yet) more and more companies are offering a greater variety. Instead of just four or five loft options mixed in with a couple of bounce options, companies are going to more lofts with a greater variety of bounces and grinds.
