In our Golf Talk Podcast coming up this Wednesday, you’ll get a chance to hear Erik J. Barzeski and I interview George Sine, Titleist’s Vice President of Golf Ball Marketing Worldwide, about the new Pro V1 and Pro V1x.
Without giving too much away (be sure to listen – there’s a lot of interesting stuff), one of the things he touches on is how Titleist is turning its attention to better identifying and matching golf ball performance characteristics to individual players.
While ball comparisons have popped up on some of Titleist’s competitor’s websites, they are very broad and not all that meaningful. For most of us, choosing a ball remains a largely subjective exercise.
Our discussion with George led me to investigate the world of golf ball fitting. I found news of a new software solution that may lead the way to true custom ball fitting.

Well, productivity will take a hit in corporate America as the final round of the PGA Tour’s Verizon Heritage will be played today due to some atmospheric circulation on Sunday. Also, just what the heck is going on at the LPGA Tour the last few weeks? You do not want to be the leader going into the Sunday round.
A lot of ink has been spilled over Zach Johnson this week and I’m going to add to the mess by way of Internet clutter and this ProFile.
It’s been a great golf season for me so far. Charles Howell III has a win and is right in the middle of The FedEx Cup race and
This week it’s Masters, Masters, Masters. Zach Johnson wins, Tiger Woods puts a ball in the water (and a bunker) and fails to win, and everyone else falls by the wayside in what was perhaps the most boring Masters of all time. We’re sure Zach will take it, though! All this and more in this episode of Golf Talk.
The Masters is over. Zach Johnson is the winner, Tiger Woods failed to mount a Sunday charge (as did most of the rest of the field), and Augusta put up more than a fair fight. So be it.