In our Golf Talk Podcast coming up this Wednesday, you'll get a chance to hear Erik J. Barzeski and I interview George Sine, Titleist's Vice President of Golf Ball Marketing Worldwide, about the new Pro V1 and Pro V1x.
Without giving too much away (be sure to listen - there's a lot of interesting stuff), one of the things he touches on is how Titleist is turning its attention to better identifying and matching golf ball performance characteristics to individual players.
While ball comparisons have popped up on some of Titleist's competitor's websites, they are very broad and not all that meaningful. For most of us, choosing a ball remains a largely subjective exercise.
Our discussion with George led me to investigate the world of golf ball fitting. I found news of a new software solution that may lead the way to true custom ball fitting.
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