Maxfli's got a new ball, and they say it's got the distance of the Pro V1x and the feel of the Pro V1. Scheduled for a March 15, 2005 release, the Maxfli BlackMAX should MSRP for about the same as the Pro V1, and players can expect a street price of $39.95.
The BlackMAX is currently being played on every major tour, though it may be some time before big-name players switch to the new ball. This includes TaylorMade/Adidas staff player Sergio Garcia, who continues to play Titleist's Pro V1x (second source) last year despite Sergio's 2002 deal with TaylorMade/Adidas (second source). Most professional golfers prefer to switch balls only at the beginning of the off-season, and the Black MAX missed that window by a month or two.