TaylorMade's new ad - introduced Sunday evening at the TP Ball Launch, is called "I am a golfer." You've likely seen the TaylorMade ads in recent publications, but this 60-second video debuts today worldwide.
The ad features the voiceover of U.S. Ryder Cup Captain Tom Lehman, who upon reading the script and seeing the video the first time, got chills. The part about "I still feel my dad's hands teaching me to hold a club" was especially touching, TaylorMade CEO Mark King told reporters.
You can view the ad here.