TaylorMade’s new ad – introduced Sunday evening at the TP Ball Launch, is called “I am a golfer.” You’ve likely seen the TaylorMade ads in recent publications, but this 60-second video debuts today worldwide.
The ad features the voiceover of U.S. Ryder Cup Captain Tom Lehman, who upon reading the script and seeing the video the first time, got chills. The part about “I still feel my dad’s hands teaching me to hold a club” was especially touching, TaylorMade CEO Mark King told reporters.
You can view the ad here.
The road to excellence and success naturally takes one through difficult experiences. Tom Watson has walked that road before on and off the golf course. “If you want to increase your success rate,” said Watson, “double your failure rate.” I suppose thats what we fans have the hardest time understanding sometimes. Examples abound: Phil Mickelson was once “the best player to have never won a major,” Tiger Woods went through his “slumps,” Greg Norman had his epic meltdowns, and Tom Watson was once thought of as a “choker.”
Are you the sort of person who has multiple pairs of sunglasses laying about? One in the car, one in your briefcase, one in your jacket pocket. And, hopefully, one in your golf bag (in case you haven’t heard, prolonged exposure to the sun is bad for your eyes. Got it?).
Last weekend, Donald MacKenzie and I had an opportunity to head to Greensboro, GA and the 
There are a lot of great Masters moments. When I was growing up and starting to play and appreciate the game a bit, the scenes at Augusta were the ones that stood out. I wanted to take some time this week to look at the moments I remember most vividly… and some of the numbers behind them.
This week is all about the Masters as Dave has broken down the Big 5 and their chances in 
The Sand Trap was at Reynolds Plantation this week for the launch of TaylorMade’s new TP golf balls. We’ve 
In case you haven’t heard yet,