Callaway golf has fallen on some hard times lately. With the announcement of its intention to cut 12% of its workforce, it is obvious that things are not really going according to plan. I have to say some of Callaway’s offerings in the past few years have left a little something to be desired in my opinion. The Callaway FT-iQ looked more like a spaceship than a golf club, the FT- i wasn’t much better and the FT-9 looked like it was made from used parts the developers found lying around.
I long for the days of the Big Bertha. I remember when I first started playing golf, Callaway’s Big Bertha line of drivers and fairway woods were by far the industry leaders. No other manufacturer was close in those days, Callaway reigned supreme. But a lot has changed since then, Callaway got a little weird, someone at TaylorMade thought painting a driver head white would be cool; and the rest they say…is history.

As many golfers know, Mizuno Golf is best know for designing some of the best forged irons in the world. First building their reputation by manufacturing muscle back blades, Mizuno grew to expand their line into forged cavity backs and forged game improvement clubs. All the while leading in quality, feel and sound. Some golfers fear the idea of playing a forged iron, thinking that it is only be for low single digit handicappers or tour level players. Mizuno Golf is looking to take some of the fear out of forged with their new MP-59 irons. The MP-59 is Mizuno’s latest multi material forged cavity back. The MP-59 integrates a classic look with updated technology for a wider range of golfers.
Building on the extremely popular i15 line of hybrids PING introduces the innovative i20 hybrid line. I was very lucky to get the opportunity to test the i20 hybrid and there are definitely some key changes that PING has made that improve both the performance and look of these new hybrids. PING has a very loyal following amongst serious golfers because of the custom fitting options they offer, as well as the consistent performance their clubs produce. Through the years I have used numerous PING club offerings and after using this hybrid I am left feeling they continue to churn out very reliable and high performing clubs.
If one pays enough attention to the golf world, and more specifically the equipment industry of the golf world, it is easy to see that there are numerous trends. For example, one such trend is an increase in the use of belly and long putters. Keegan Bradley was the first player to ever win a major using one and now three of the last five had one in the bag for their major victory (Bradley, Simpson, Els). Another trend is the increased focus on speed that companies now have. We have seen companies creating lighter drivers for a good while now and the idea behind it is that the faster the club can be swung the further the ball will go.
Since Nike burst onto the golf equipment scene roughly a decade ago, they have been one of the more forward-thinking, technologically advanced companies around. They were among the first manufacturers to introduce square drivers with their SasQuatch line and jumped into the adjustability game early on with the original version of the Str8-Fit hosel.
When TaylorMade introduced the R11 irons, they claimed they were the only irons worthy of the R11 name. Of course the first thing that comes to your mind when you think of R11 is the very successful white matte drivers that have blanketed golf courses lately. It is very hard these days to play in a foursome that does not have a golfer with the R11, R11s, or RocketBallz driver in their bag.
Adams Golf doesn’t really have much of identity right now. They’ve stopped airing the “number one hybrid on the Champions Tour” commercials (or maybe I’ve stopped watching Golf Channel at 2 AM?), and they don’t really have a repetitive nomenclature. They’re not revered for their huge revenues like Nike or TaylorMade, and they don’t have the rich history of Titleist or Mizuno.
Short of only the TaylorMade Rocketballz, this year’s Adams Fast 12 fairway woods are some of the most hyped in the business. They have feature after feature designed specifically to give golfers the most distance, not only on-center strikes but on off-center hits as well. It remains to be seen if their sale to TaylorMade-Adidas helps or hurts the company, but in recent years Adams has been putting out some of the best woods in golf, and this year seems to be no different.