We’ve all seen the ads. We’ve all seen the large number of TaylorMade staffers with “R9” sewn on the sides of their hats or visors. We’ve had it beaten into our heads that TaylorMade owns the tee box. Oh, wait, that was a few years ago. What are they saying these days?
“Until now.”
That’s their new slogan. “Until now, you’ve never had a customized driver.” Or something like that.
Logic aside (I’ve had customized drivers because I’ve gone to get fitted for my drivers), the message is clear: TaylorMade is big on customization, and the R9 not only offers “MWT” for “Movable Weight Technology” but their new hosel adjustment feature, dubbed “FCT” for “Flight Control Technology.”
Suffice to say even if TaylorMade doesn’t own your tee box, they own the most acronyms. Does all of this FCT and MWT make a difference in the R9 driver? Read on to find out.