We’ve all seen the ads. We’ve all seen the large number of TaylorMade staffers with “R9” sewn on the sides of their hats or visors. We’ve had it beaten into our heads that TaylorMade owns the tee box. Oh, wait, that was a few years ago. What are they saying these days?
“Until now.”
That’s their new slogan. “Until now, you’ve never had a customized driver.” Or something like that.
Logic aside (I’ve had customized drivers because I’ve gone to get fitted for my drivers), the message is clear: TaylorMade is big on customization, and the R9 not only offers “MWT” for “Movable Weight Technology” but their new hosel adjustment feature, dubbed “FCT” for “Flight Control Technology.”
Suffice to say even if TaylorMade doesn’t own your tee box, they own the most acronyms. Does all of this FCT and MWT make a difference in the R9 driver? Read on to find out.

Sean O’Hair catapults over a stalled Tiger Woods, a failing Bubba Watson, a gutsy Lucas Glover, and a headache-affected Zach Johnson to take the biggest win of his career at Quail Hollow. What’s wrong with Tiger and a whole lot more in this episode of Golf Talk.
Good Day Sand Trappers and welcome again to another volume of Hittin’ the Links. Another fantastic finish on the PGA Tour this week, and what a nice course: Quail Hollow has it all.
More than four years after the original TaylorMade r7 brought movable weights to golf, TaylorMade released what is most likely the last of the line this winter – the r7 Limited TP. It emerged a few months after the non-TP model, which hit stores in mid-September. TaylorMade also produced a
Lanny Wadkins was elected to the World Golf Hall of Fame in April 2009 for induction next November. It was about time. Wadkins has been passed over on the list of candidates for most of the last 10 years.
When the 800-pound gorilla in the market (see: Titleist) releases a new version of their premium balls, what are their competitors to do? Srixon has answered the challenge with the release of their newest balls, the Z-Star and Z-Star X.
This week’s Trap Five is a little like the set of clubs I had as a kid. At first, I only had the odd-numbered irons, and some old persimmons that looked like they might come apart on any swing. Eventually, someone gave me some even-numbered irons made by a different company. To complete the set, my dad brought home a women’s 7-iron. (That club was my favorite for years, but that’s another story.) Suffice to say that I had one motley, mismatched, mutt-faced set of clubs.