The golf industry like any marketplace is constantly changing. In the late 1990s Callaway was as hot as any golf company could be. They were the first to really embrace titanium driver heads in a big way. Over the years that stranglehold on the top spot was lost. Callaway seemed to lose their way.
That is until the last few years where Callaway has gone back to utilizing the brand name that was so popular for them, Big Bertha. The last few drivers released by Callaway have been outstanding, and the latest release – the Great Big Bertha for 2015 – is the crème de la crème. The marketing campaign for this driver, “Leave no yard behind,” is really a great theme. Because we are constantly blasted with marketing nowadays it might not get as much attention as it deserves, but if I were to sum up the performance of this club and someone mentioned that tag line to me, I would wholeheartedly agree.
Callaway has packaged almost all of the really good technology that they have developed in the past few years and threw it all together into one awesome driver. For the review I was given a 9° driver with a stiff shaft. With that introduction, let’s get started with the review.
That’s basically a wrap on professional golf for 2015. The LPGA and European Tours held their championships this weekend and the PGA Tour’s last FedEx Cup points until January were handed out in Georgia. Over the next month, we only have Tiger’s event and a few silly season-type events to get our golf-viewing jones on, until it all starts again in Hawaii.
Calling the Presidents Cup a second fiddle in the team match play events might actually be a compliment. The U.S. players versus the rest of the world except Europe was, by all accounts, a complete bore. The Americans have dominated the event since its inception.