Mis-hits happen. TaylorMade’s marketing strategy for their RSi lineup is to focus on the forgiveness of their irons as opposed to how long they claim the clubs will hit the ball. If you’re like me, you’re probably a little skeptical of TaylorMade’s marketing claims. Year after year they have claimed to have created the longest clubs ever. I can only absorb so much hyperbolic marketing before I basically become immune to it and tune it out.
So now they have shifted the direction to forgiveness. Their studies have shown that 76% of shots hit by golfers are mis-hits, so they say that their engineers have set out to design the ultimate irons to help golfers have better mis-hits. They claim that you’re going to shoot lower scores and hit more greens because of these clubs. While I’d love for that to be true, I just don’t believe that I’ll score better simply by switching a set of irons.
I know that sounds a bit negative, but I just don’t buy into marketing hype. The more aggressive the campaign, the less I tend to pay attention to it, which is a shame because TaylorMade does make excellent irons. I’ve played with a set of TaylorMade irons for years: a set I never even wanted to try at first because I was turned off by the marketing. I didn’t want to make the same mistake with the RSi 2 irons.
Yes, there’s a lot of hype, but there’s also a lot of technology and engineering that went into making them. Do they really make mis-hits better? Let’s find out.
What a year we are witnessing on the PGA TOUR. We came into the year with Rory McIlroy being the undisputed world number one. Then Jordan Spieth seemed virtually unbeatable for a few months. Those two, along with Rickie Fowler, were even being dubbed “the new big three.” 
In today’s economy it seems that one of the key indices of a healthy market is how the stock market is performing. Currently as China stock market underwent a crash it got me thinking about prospecting. I mainly wonder “If Jordan Spieth were a stock, would I buy or short him?”
