Sure, the calendar still reads September 2005. But from a golf equipment perspective, let’s agree that the 2006 model year is off to a brisk and early start. How is it that some of next year’s hottest clubs are already in golf shops by Labor Day?
Back in the olden days (let’s say 1995 for a ballpark figure), new products predominantly were announced at the PGA Merchandise Show in at the end of January. Every major manufacturer would introduce its lineup for the year, making for a golf equipment lover’s dream week. Rumors would build up in the days before the Show, and the companies would spend millions outdoing each other with increasingly splashy parties and golf outings.