When we talk about the performance of our clubs, there is one desirable quality that’s desired by players of all skill sets – good feel. Good feel probably simply described as what the club feels like upon impact, both in the sweet spot and on the outer edges of the clubface. And yes, while the clubhead and shaft play the primary roles in what a club feels like, the connection between your hands and that club goes right through the grip. What you may not realize is that even a pured shot might not feel as good to the hands as it should if the grips on your clubs are old, hard as a rock, and flaking. Not to mention that you’re less likely to hit the ball well if you’re forced to squeeze your grips because they’re old, hard as a rock, and flaking!
Unfortunately, though changing your grips is something a lot of avid golfers do themselves, it’s always been a bit more of a hassle than it probably should be. That’s where PURE Grips comes in. Not only do they make a line of quality grips, they also make installation simple enough that anyone with a few spare minutes and an air compressor can install the grips without taking paying their local retailer. Couple that with a pretty enticing durability guarantee, and you have an overall product that’s definitely worth checking out. Follow along as we take a look at PURE Grips and their products.
Continue reading “PURE Grips Introduces Five New Grips and Tapeless Installation Tool”

Hello golf fans and welcome to another edition of Hittin’ the Links. What a great week of golf. There is nothing better than Sunday at The Masters, and this year certainly did not disappoint.
On a typical year, golf fans start counting down to the Masters months in advance. This year, the addition of Tiger Woods’ return turns it into one of the most anticipated golf tournaments in the sport’s history.
People remember when they had that first “I gotta do golf!” moment. Maybe you were watching golf on TV a couple of weeks ago, and saw the crowd go wild when Ernie Els birdied the 17th at Doral to clinch the CA Championship. Maybe your in-laws gave you a set of irons for your first wedding anniversary.