About TST

The Sand Trap (TST) celebrated its 12th year - a few lifetimes on the Internet - of providing quality content to millions of golfers in 2016, and enters its 13th season as strong as ever. TST is owned and operated by Erik J. Barzeski, a PGA member, instructor/author, and a member of Golf Digest's 2016-17 Best Young Teachers list.

TST's mission is to produce quality content that helps golfers play better golf, enjoy the game more, and connect with the people and groups or companies who share their passion for the sport.

Erik is involved in many aspects of golf (from Lowest Score Wins®, to 5 Simple Keys®, training instructors, working with students, Analyzr, evolvr, etc.), and TST is not his full-time job. As such, TST is in the unique position of being able to work with people and companies whose products or missions add value to TST, while providing true "win-win" partnership solutions. Companies get to reach millions of golfers without a large budget, and Erik does not have to spend time chasing every last dollar so that he can focus on the Partners, his instruction, and TST content.

In 2016 The Sand Trap (TST) left our previous partner Huddler and had our first series of year-long partnerships. Due to the success of the partnership program, we're expanding it in 2017 from three partners to five.

Details are below.


1,000,000+ Monthly Page Views
400,000+ Monthly Unique Visitors
30,000+ Newsletter subscribers


97% Male
84% play more than 20 rounds of golf per year
87% Spend $2,000+ annually on golf
80% in the U.S., 11% in the UK

2017 Partnership Packages

In 2017, five partnership packages will be available. Each partnership package can include:

  • Up to 20% rotation in the top banner advertising spot (800 x 140).
  • Up to 20% rotation in the top sidebar advertising spot (600 x 250).
  • Sponsor member accounts complete with badge, signature, and an open invitation to engage with golfers in forum.
  • A permanent icon and link to your site on every page in our "2017 TST Partners" block.
  • Posting of press releases/news within the forum as requested.
  • Sponsorship of the weekly TST Newsletter, emailed to tens of thousands of golfers.
  • First rights to sponsor contests and the 2017 Newport Cup.

Only five partnerships are available in 2017, and by the time you read this some or all of them may have been sold. Each spot is offered on a combination "first-come, first-served" and "we have a few companies with whom we'd like to continue to work with" basis. For 12 full months of partnership (January 1 - December 31, 2017), you can reach an audience of hundreds of thousands of dedicated golfers, provide content and interact with them, and work with TST owners and staff to get the word out about your products, services, and brand.

Send an email to advertise@thesandtrap.com to get started today!! We're open to discussion about how we can best meet your needs, but expect these five spots to go quickly.

Monthly Partnership Plans

Monthly partnership plans are available as well, often for the middle and bottom banner advertising spots. Please email advertise@thesandtrap.com with your ideas.


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  • 2017 TST Partners

    Talamore Golf Resort
    PING Golf
    FlightScope Mevo
    Mission Belt
    Snell Golf
    Frogger Golf
    PitchFix USA