Category: Bag Drop

Now available in U.S. golf shops, TaylorMade’s M3 and M4 families feature technology packed woods, Rescues, and irons. Here is a slightly shortened version of the TaylorMade media release on the launch, starting with the drivers.

TaylorMade’s Twist Face technology, featured in both the new M3 & M4 drivers, is TaylorMade’s solution to counteract golfers’ most common misses, more specifically, those resulting from the high toe and low heel impacts.

To counteract the high-toe miss (a hook), the driver face has been “twisted” open (loft increased and face opened) on the high-toe to help straighten ball flight. Similarly, to counteract the low-heel miss (a slice) the driver face has been twisted closed to de-loft and close the face in the low heel area. Ultimately, TaylorMade’s Twist Face technology delivers a corrective face angle when hit off-center for longer, straighter shots.

Continue reading “A New Twist: TaylorMade rolls out M3/M4”

Building on the success of its Epic line, Callaway is giving its new line of Rogue clubs an enhanced version of Jailbreak Technology in both the driver and, for the first time, the fairway woods. Plus, there are new irons and hybrids to accompany the line.

Continue reading “Another Jailbreak: Callaway Launches Rogue”

 A few years back, Callaway made waves in the golf equipment industry when they relaunched one of the more famed lines in their history, the Big Bertha. Since that time, the line has seen yearly updates with new technology coming along the way. The Big Bertha 816 and Big Bertha 816 Double Black Diamond were particularly well received. That being said, since the original relaunch, I would say it fair to call the updates evolutionary, meaning that while they did improve over their predecessors there was nothing that you would necessarily call groundbreaking. With this release, however, Callaway is touting the new Epic line as a huge release with major new technology. Continue reading to see what makes the new clubs so revolutionary and stay tuned to the Sand Trap for our in-depth reviews of the Epic and Epic Sub Zero drivers to see if they really live up to their name.

When I said earlier that the prior updates to the Big Bertha were simply evolutionary, that was not meant as a knock against Callaway. At this point, with the restrictions from golf’s governing bodies on technology, there is only so much you can do and still produce a conforming club. With the new Epic drivers, there are four key technologies at play; some which we have seen before and others which are brand new. Both the Epic and Epic Sub Zero will have the ability to tweak the clubs weight; on the standard Epic this is done through the use of a sliding weight, while the Sub Zero version uses interchangeable weights. Both clubs also feature the new Jailbreak technology along with Speed Step and Triaxial Carbon and Titanium Exo-Cage technology.

Continue reading “Callaway Announces New GBB Epic Drivers and Fairway Woods”

New releases on their way from Titleist, Srixon and Odyssey, plus a few items you can take advantage of right now.

Continue reading “What’s New and Notable”

 Over the last handful of years, one of the biggest trends in the golf industry has been the creation of equipment fit to the needs of the golfer using this. Obviously, where this is most evident is with drivers, where through the use of technologies like moveable weights and adjustable shafts, the golfer can fine tune the club to their swing. Wedges are now starting to follow suit. While there are any wedges with an adjustable shaft or a movable weight (yet) more and more companies are offering a greater variety. Instead of just four or five loft options mixed in with a couple of bounce options, companies are going to more lofts with a greater variety of bounces and grinds.

Continue reading “Titleist SM6 Wedges Coming in March”

If you watched any of the AT&T Pro Am at Pebble Beach this year, you’d have noticed that all of the TaylorMade Staffers were wearing the same hat with “FAM1LY” across the front and M2.19 on the side. That is because on February 19th (Friday), TaylorMade will be completing the M Family of Clubs with the M2 series. Unlike how the R11 replaced the R9 or the Titleist 915 series replaced the 913 series, the M2 is an addition to the current line up rather than being a replacement. The M2 series of clubs is composed of a new driver, fairway woods, and irons.

Continue reading “TaylorMade Completes the Family With the New M2”

After a couple of quiet months that led some on the Sand Trap to speculate that the company might have gone under, TRUE Linkswear has announced their newest shoe. A favorite among many for their ultra comfortable shoes, TRUE shook up the lineup last year with the introduction of their first spiked golf shoe. Regardless of spikes or no spikes, the focus for TRUE has always been to create golf shoes that help golfers enjoy walking. With features such as a zero heel drop to being waterproof to being super lightweight, TRUE continually produces some of the best shoes (not just golf shoes) available. Now, seven years after the company started, they are continuing in their mission of helping golfers enjoy the walk with their new TRUE elements hybrid golf shoe.

Continue reading “TRUE Linkswear Announces TRUE Elements”