About a year ago, TaylorMade-adidas Golf announced that they had acquired Adams Golf for roughly $70 million, a large sum of money but a price that the most profitable company in golf was willing to fork over. Adams had purchased the putter makers Yes! a few years prior, and between the two they held a sizable sum of patents, all of which TaylorMade now controls.
Adams has become TM's little brother; a place for the big boys to take risks, test things out, and share in the mutual spoils. TaylorMade has worked to integrate aerodynamics from Adams, and, as the crowns of this Super S line of woods show, Adams has integrated some of TM's technology into their own clubs.
The Super S fairway woods are along the lines with what Adams has been cranking out for a few years now (including the Fast 12s that I reviewed last year), but the hybrids are a bit of a departure. Adams held onto a more iron-like hybrid design much longer than most OEMs, but they too have transitioned to a more fairway wood-like sole and crown design.
Has Adams managed to balance their own traditional design with the influence of TaylorMade? Read on to find out.